Carthority :: What the Dealer Pays for the Car

What the Dealer Pays for the New Car

One of these "kickbacks" and a secret they don't want you to know about is called "Holdback". This is the amount of money the dealerships receive directly from the manufacturer after they have sold YOU a New Car. Almost all manufacturers offer this incentive to the dealer and this amount is typically 2-3% of MSRP.

Example

If the MSRP is $30,000 the Holdback might be up to $900 that the dealer will get back in cash from the manufacturer for selling the car!

To find out if there is "Holdback" concerning the New Car you want to purchase use our link here and scroll down to look up the manufacturer holdback you are interested in. You will find a listing showing each Manufacturer and their Holdback amounts.

You can now see that Invoice Price is not what they really pay for the car. The dealerships true cost is less - therefore in reality they clearly have more room to negotiate with you below invoice and still make a fair and reasonable profit.

Click on the logos below to get New Car Low Invoice Pricing.

Good Luck!